Week 7 Hand-In Assignment Example | Topics and Well Written Essays - 750 words

Week 7 Hand-In - Assignment Example By such restriction the data will remain consistent or in other words it will be independent of the programs using it. The concept of data independence helps to improve the maintenance and management of database in single user environment (Wisegeek, 2011). End users, usually those who have no or very little knowledge about computers take advantage of application software (Toolbox, 2008). While on the other hand, database can be created, maintained or modified by its users through database management system. There are numerous advantages in separating the application software from database management system. One of the foremost advantages is better load balancing which means that different machines can be used for application software and database management system. This increases the overall efficiency of the entire system. Another advantage of separation of application software from the database management system is that it results in making the entire system more secure. This increase in security is necessary because end users are in contact with application software and in the database very important data is stored. Even very little change in the database can result in major faults and failures (Ramirez, 2000). Answer: Programmers or designers of database management system are not responsible to check vacancy on each flight. The user who is concerned with flight 243 will perform this operation and will check this vacancy. The user will enter into the application software to see the availability of flights. When he will click on the flight number 243 then it will be checked in the database that is there any seat in the flight available. Answer: A relation is a term which deals with database. At the time of designing of database management system it must be decided that how database entities, relations, tables etc within a database must be stored. Therefore, it is responsibility of designer of DBMS software to perform the operation

If you would provide a 5-6 page paper on Groupon, applying the Research

If you would provide a 5-6 page on Groupon, applying the principles of marketing - Research Paper Example The company offers a bundle of coupons with a target in mind; the target being a certain number of people willing to avail the particular product or service. If that target is reached, then that product/service is made available to the consumers, otherwise it’s not. The retailers treat these coupons as sales promotion or quantity discounts. The consumers pay for their purchase (coupon for a particular commodity or facility) to Groupon and it then splits the money charged with the retailer who provides that particular product or service to the consumers. Marketing and the Marketing process: The process of controlling and managing cost-effective and advantageous consumer associations is known as marketing. This process has two broad objectives which are: firstly to maintain and positively develop relationship with existing customers by ensuring customer satisfaction and secondly, to draw fresh clients with the help of a unique selling point that gives them an edge over their com petitors and the fresh clients recognize and cash this niche. The key to successful product marketing lies in the market understanding of the marketer, who should know the market trends as to what the consumers want or need, and then develops the product or service, keeping in mind the consumer`s desires which live up to their name and expectations. Then, the product or services must be priced in such a way that it is within the purchasing power of the target market, and its distribution and promotion should be such that the target market has easy access to it and its promoted in a way that it occupies the right place in the minds of the consumers. If all these steps are followed correctly and effectively then it ensures the success of the product or service. (Kotler and Armstrong 4-5) Groupon primarily focuses on major geographical locations where people have easy access to the internet; are literate, and there are successful companies operating in those areas who can offer the pro ducts and services and then, it approaches those companies with its offers and from there on, their marketing process proceeds accordingly. The company is following the marketing process very well. It analyses the major geographical locations to gain knowledge about the needs and wants of the customers of that particular location. It then approaches those companies who are willing to and can fulfil the wants and needs of the consumers’ while in step with the bundle coupon offering of Groupon. Next, they design a customer-driven marketing strategy by defining their target market and the best possible way to approach and serve their target market. Currently, their target market primarily comprises of youthful, cultured, and literate female clientele, since at present, the products and services they offer comprise mostly of fitness and beauty products and services. To approach their target market, they have come up with the unique and innovative concept of offering coupons (whic h offer a discount) on their website, and this is also their unique selling point and the quality that gives them an edge over competitors. Then with the aid of the marketing mix, the company prepares and integrated marketing plan and program so as to successfully deliver the promised value to its customers. Next comes the most important step in the marketing process, which is building customer relationships, and the company does so by fulfilling its promises and